BACH has recently brought its marketplace online, with over 1,600 vendors and over 25 cities live. For context, we have expanded our marketplace supply threefold over the past 12 months and plan to have over 3,000 experiences available by the end of the year. BACH is playing an instrumental role in helping our partners scale. In a recent vendor survey, we found that we generate almost 20% of total revenue for our top 200 vendors. This is an exciting milestone for the business, and we can't wait for the world to see all the amazing things you can do on BACH.
Why did we do this?
- We wanted to make it easier for people to find us online.
- We felt the need to better highlight our vendors, their content, and ratings and reviews.
- We set the groundwork for expansion, ultimately aiming to become the go-to place for people looking for great experiences to book, no matter what type of group they are, whether it's a fun weekend with friends or something else.
Why the launch of BACH on Web helps carry our vision:
We believe that the future of discovering great activities will be determined by the content people see online. We have brought our marketplace online as a platform to provide travel inspiration for your upcoming trip. Most of our experiences are "bachified," meaning we put dedicated effort into brand positioning and gathering user-generated content to bring to life what you're searching for.
The next generation of travelers will demand more from their apps, as traditional online travel agencies are too broad in their recommendations. We want to be super specific and appeal to your niche interests. Whether you're planning a bachelorette party in Scottsdale or a family trip, those are likely two very different experiences in terms of daytime activities, dining, and nightlife. The BACH marketplace will appeal to your specific interests and provide the best experiences in the marketplace based on your group dynamics.
At its core, BACH is a party platform that helps you plan and book great experiences with friends. There is a big market for fun experiences out there, such as party buses, boats, brunch reservations, private chefs, and drag shows. In today's post-COVID world, where people work remotely and want to invest in experiences rather than things and just want to have fun with friends in their free time, we aim to make it incredibly easy for any kind of group to find great experiences on the BACH marketplace and have fun on the weekends.
Over the next 12 months, you may notice an evolution of our branding & offerings as we expand to include different types of parties. That being said, for the 2023 bachelorette season, we will ensure that our parties are an absolute blast 🎉.
PS - two experiences that I love:
Here are two experiences that I went on in 2023:
Recently, I went on a beautiful sunset boat ride with my family aboard the #1 best-selling boat in Miami.
During our company retreat, our team also went on this awesome boat experience, which is on a lake 45 minutes outside of town. The drive was worth it, as the scenery was beautiful and the boat had a giant speaker, a slide, and a diving board. Makes for an awesome group experience!